Made in the USA – The What and The Why?
Some suppliers sell truly American-made products, while others do not. Tthe government has ensured that Made in the USA is no longer an abstract concept. The high-level description of an “All or Virtually All” American-made product is that more than 50% of the product and its components by cost must be made in the country. Thanks to FTC guidelines [1] and federal regulations, every industry also has clear rules as to what is eligible for a Made in the USA tag and what is not.
A recent survey by a leading magazine [2] says about 69% of the respondents preferred buying American-made products. About 83% of them were also willing to pay a premium for the Made-in-America label if it is a genuine claim. This may not be surprising as we all want to reward the American spirit of entrepreneurship and innovation. The benefits of buying a product made in America, however, are not limited to patriotic fervor. There are sound business benefits to vending machine owners and operators while buying American machines or services.
What it means for your vending business
Local Customer Service: A vending machine is complex equipment that is built with a variety of electrical, mechanical, electronic, and communication equipment. Adequate customer support with cross-functional technical capabilities is essential to deliver the best user experience for the end-users of the machine. Local manufacturers understand the challenges of local customers. A good understanding of many variables like ambient weather, tastes and preferences, compliance to regulations, and other factors influence the quality of service. A business that designs and builds machines in the USA is more likely to understand the nuances of these variables and provide the best support.
International Supply Chain Woes: Manufacturers, relying on global suppliers for their components currently struggle with a severe supply chain bottleneck. This is not a temporary situation. If your machine’s card refrigerator unit fails and you must wait for a month to replace it, it means your machine is out of action. The cost of spoiled inventory in the machine is not even a scratch on the surface of what you will stand to lose as revenue. If you have purchased your machine through a financing option, you will also service the debt without revenue. On the other hand, a local manufacturer can quickly replace parts and keep the cash registers ringing.
Standards of Safety and Quality: The safety standards are a minimum benchmark for an American manufacturer who understands the consequences of a gap. However, for manufacturers in a developing nation, the standards are simply a matter of compliance to purchase specifications. Both might be working towards meeting the same safety standards, but the drive to meet such measures can be quite different. North American and Western European businesses are much more savvy than most other regions. This also gives an edge to American manufacturers compared to those who buy parts or machines from other countries to sell locally.
Faster Delivery Time: Mobilizing machines, equipment, and parts locally are faster than ordering and shipping from thousands of miles away. In a market where impulse purchases of products are short-lived fads, “time-in-transit” can be a killing. Also, the distances your machine or parts must move without any economic value can hurt the environment. A local manufacturer might still burn gas to haul your machine a few hundred miles. But it is way faster, cheaper, and environmentally responsible than shipping it on a diesel barge across the ocean.
Geopolitical Uncertainties: The last thing that a vending machine owner or operator must be worried about is the relationship between countries and world leaders. Today’s environment is so volatile that countries trade tariffs, embargos, restrictions, and retaliatory measures between each other at the drop of a hat. Suppliers who rely on foreign products or components are often impacted by the tectonics of international politics. Local manufacturers are relatively insulated from such uncertainties and become reliable partners to your vending business.
Made in the USA is not a tag. It is a proposition.
Buying American-made vending machines has a definite and positive impact on the success of your vending business. You can improve your revenues, reduce risks, ensure consumer convenience, and escape impact from extraneous factors. You can also contribute to empowering the country. You can give a boost to both your patriotism and profitability by doing business with an American manufacturer. Vending.com has been manufacturing vending machines in the USA for more than 90 years. You can talk to us to know more about the benefits of doing business with an American manufacturer like us. Call us now at 1-855-929-1042 or click here.
