We all know that vending machines are getting leaner in terms of caloric content, but what about the actual size and shape of the product? While Coca-Cola has been promoting slim sodas with their Diet Coke brand for decades, they are now taking a more literal approach with their brand-new drink vending machine.
Appropriately dubbed “The Slender Vender,” this ultra-thin Coke soda machine has been popping up in a variety of locations around the United States. A vending product this small was sure to get big reactions, and Coca-Cola was wise enough to capture some of the best ones in the YouTube video below:
The clip not only spotlights the construction of this one-of-a-kind Coke soda machine, it also shows the versatility of a truly slim vending machine. The “Slender Vender” can be seen hiding between larger vending machines, standing amongst treadmills at a gym, and in-between bowling lanes at an alley. It’s certainly a smart way to market the calorie-conscious Diet Coke product, and is unique enough to make many stop in their tracks and grab a cola. In an age where vending machines seem to always aim bigger, it will be interesting to see if the “Slender Vender” encourages vending machine manufacturers to create smaller, more versatile devices.