Soda Struggles in Recent Sales, as Water, Energy and Sports Drinks Thrive
Increasingly, consumers are turning away from carbonated beverages and sodas, leading to a soda sales decline. According to a recent report from Cowen and Company that analyzed Nielsen xAOC sales data, sales of carbonated drinks marked a tenth straight year of declining sales in 2014. The report explains that even though soft drink giants Coca-Cola and PepsiCo are struggling in sales, they are still posting increases in overall profits. The companies have done so by