Energy drinks are a very popular item in convenience stores, vending machines and grocery stores. Vending.com has seen the demand for energy drink vending selections explode over the last few years as more and more brands entered the market.
Currently, the major players in the energy drink game are Red Bull, Monster and Rockstar. While Red Bull claims the largest portion of the market with a 42% share, Monster has experience a lot of growth of the last few years and is now a close second with 37% of the market share. Rockstar rounds out the top three with 11% of the market share. While a distant third from the two industry leaders, Rockstar has more than double the share of remaining brands such as Amp, NOS and Full Throttle, all with 4% or less market share, according to a seven year study by Bevnet.com.
For drink vending machines, these energy-filled beverages have become popular alternatives to traditional caffeinated options such as soda or coffee. While it has caused health and dietary concerns, the largest growth of sales has been due to increased consumption by teens and young adults who are ditching coffee drinks favored by older consumers for energy drinks.
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