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When a
vendor operator is awarded a location, the next thing he/she must do is to
size the vending machines to the location.
This is a very critical aspect for the success of servicing the
locations and the vendor operator's profitability. Here are some guidelines to consider when
placing vending machines on a location:
- How
many employees are at the location? This question will help you in your
cash-flow analysis in what type of vending machine you should purchase.
- How
many shifts? This is important when sizing the location. Multiple
shifts will have higher sales through a vending machine than the first
shift of the day.
- What
is the ratio from male to female? Males consume more through vending
machines than women.
- What
is the ratio from white collar to blue collar? White collar jobs will
buy less from vending machines that blue collar. If the location is all
white collar, ask the question on how many people have a 30 minute
lunch verses an hour lunch. With time restraints of 30 minute lunches,
vending machine sales could be better than the typical white collar
volume.
- Does
the public have access to the vending machines? If more than just
employees have access to the vending machine then sales will increase.
- What
types of vending machines are currently in the location? When sizing the
vending machines to the location it is important to review the current
vending equipment at the location.
- Does
the current vending machine have a bill acceptor?
- Does
the current vending machine operator have adequate product facing in
the vending machine?
- Can
a different configuration of product selection increase sales based on
the location dynamics?
- What
type of service does the location have for their coffee service?
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What type of space does the location
offer to place your vending machines? This is a very important key to a
profitable vending location.
1. Location,
location, location is the golden rule to success. Place the vending machine in a high traffic
area at that location. This will help insure access to the vending machines.
2. What
are the door sizes to the location? This is also a limiting factor to some
locations. You have to make sure the vending machines can fit through the
door when delivered.
3. Also
know your vending bank size. This is important to know the space requirements
for the location. You may not have enough space for the vending machines, so
bring a tape measure with you.
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