What We Can Learn From Diverse Vending Machines

The traditional soda and snack vending machine concept has developed exponentially in the last decade. More and more companies and industries are recognizing the potential vending machines have to grow their businesses. Cosmetics, cupcakes, clothing, and even Apple products are appearing in vending machines all over the world.

Incorporating vending machines in your business model may be the best way to build your business and attract new potential customers. Here are some of the benefits:

Low-cost expansion. Vending machines provide a relatively inexpensive way to expand your brand across the globe. Unlike brick and mortar stores, vending machines require comparably little capital to get started. Vending machines also have virtually no labor costs outside of stocking the machines. Strategically placing vending machines in busy malls and high-end hotels can provide businesses with a way to increase profitability and grow their brand.

New technology. Advances in vending machine design are providing businesses with personalized machines tailored to their needs.  For example, companies wishing to sell fresh fruit and veggies in cafeterias are now able to do so with improved refrigeration technology. New developments in mobile payment options, such as Apple Pay, have also made vending machines more successful. Research has shown that use of mobile payment options not only increases sales, but also tends to lead to customers spending more in each transaction.  

Unique appeal. Designing iconic vending machine concepts can be a great way to attract new customers and evolve your company’s image. The Cupcake shop Sprinkles has had incredible success with their “Cupcake ATM” idea. The unique idea has drawn attention from newsgroups, social media, and most importantly consumers.  Creating a one-of-a-kind vending machine design can make your brand stand out from competitors.

New vending machine concepts may be your company’s next step to take business to the next level. When you are ready to invest in a vending machine of your own, visit our website to explore the various types of machines available, as well as to learn more about how to maximize your vending machine business endeavor.